In this article
Modern shoppers want answers — fast. If your product pages can't deliver, your sales are slipping through the cracks. Below are real, data-backed reasons why every e-commerce store should invest in smarter product pages with FAQs, instant answers, or AI-powered chat.
Shoppers Leave When Product Info Is Missing
83% of consumers will abandon a site if the product information is insufficient.
- 83% of consumers will abandon a site if the product information is insufficient. [ Syndigo Study ]
- 50% of shoppers have abandoned a purchase in the last 6 months because they couldn't find the answers they needed. [ Syndigo Study ]
- 53% of U.S. shoppers say they'll abandon a cart if they can't get a quick answer. [ Forrester Research ]
Shoppers Want Fast, Self-Service Help
81% of customers prefer using FAQs or self-help options before reaching out to support.
- 81% of customers prefer using FAQs or self-help options before reaching out to support. [ Chatbot.com ]
- 44% of shoppers like using chatbots to find product details. [ Plivo ]
- 55% of online shoppers are excited to use virtual assistants if they're fast and helpful. [ CX Scoop ]
Most Product Pages Still Don't Provide Answers
55% of e-commerce sites offer no Q&A section at all on their product pages.
- 55% of e-commerce sites offer no Q&A section at all on their product pages. [ Baymard Institute ]
- 70% don't combine both FAQs and customer Q&A, leaving huge information gaps. [ Baymard Institute ]
- 10% of sites have product descriptions that are too basic to be useful. [ Baymard Institute ]
Clear Answers Drive Conversions
Visitors who interact with product Q&A convert at a 177% higher rate.
- Visitors who interact with product Q&A convert at a 177% higher rate. [ PowerReviews ]
- 73% of consumers think less of brands with inaccurate or missing product info. [ Syndigo Study ]
- 35% of returns happen because the product didn't meet expectations due to unclear info. [ Syndigo Study ]
How Askful Can Help
Askful adds smart, real-time answers to your product pages using AI. No setup needed. No complicated interface. Just more conversions, fewer support tickets, and happier customers.
- Save time with automated product Q&A
- Help shoppers faster so they stay on your site
- Increase your conversion rate with confident buyers
Ready to Boost Your Conversions?
Add Askful to your store and start providing instant answers to your customers' questions.
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