Why Smart Product Pages with FAQs and AI Boost E-Commerce Conversions

Shoppers Leave When Product Info Is Missing

• 83% of consumers will abandon a site if the product information is insufficient. [ Syndigo Study ]
• 50% of shoppers have abandoned a purchase in the last 6 months because they couldn't find the answers they needed. [ Syndigo Study ]
• 53% of U.S. shoppers say they'll abandon a cart if they can't get a quick answer. [ Forrester Research ]

Shoppers Want Fast, Self-Service Help

• 81% of customers prefer using FAQs or self-help options before reaching out to support. [ Chatbot.com ]
• 44% of shoppers like using chatbots to find product details. [ Plivo ]
• 55% of online shoppers are excited to use virtual assistants if they're fast and helpful. [ CX Scoop ]

Most Product Pages Still Don't Provide Answers

• 55% of e-commerce sites offer no Q&A section at all on their product pages. [ Baymard Institute ]
• 70% don't combine both FAQs and customer Q&A, leaving huge information gaps. [ Baymard Institute ]
• 10% of sites have product descriptions that are too basic to be useful. [ Baymard Institute ]

Clear Answers Drive Conversions

• Visitors who interact with product Q&A convert at a 177% higher rate. [ PowerReviews ]
• 73% of consumers think less of brands with inaccurate or missing product info. [ Syndigo Study ]
• 35% of returns happen because the product didn't meet expectations due to unclear info. [ Syndigo Study ]

How Askful Can Help

Askful adds smart, real-time answers to your product pages using AI. No setup needed. No complicated interface. Just more conversions, fewer support tickets, and happier customers.